What’s new in Social Media?

Keeping up with all the latest tech and social media updates is not an easy task. Most of the time your devices are updating without you even realizing it. Companies such as Snapchat, Instagram, and Facebook are constantly evolving and stealing each other’s ideas in order to stay on top. Here are the latest updates for these social media platforms:

Snapchat: Snapchat has been under a lot of pressure after finally going public earlier this year. Instagram and Facebook have been on their tail mimicking almost every move Snap has made. Because of this sticky situation, in order to stay relevant Snapchat has made some major updates to their platform.

1. First, Snapchat is now letting you create your own custom Geofilters inside the app. Within the app there is a creative studio that lets you customize the Geofilter with themes, text, stickers, and of course, your Bitmoji. Once the filter is created it can cover the total area of an event or up to an entire block. Prices start at $5.99 and increase with the size of the area and the amount of detail within the filter. Not only has Snapchat made it easy on the users, it made it easy to take your event or party to the next level…..For only $6.

2. Snapchat is also now letting you become a stalker without any of the ramifications. Yes, that’s right. The newly introduced Snap Map lets you see exactly where your Snapchat friends are around the globe in real time. So if you want people to constantly know where you are, or maybe you’re just interested in seeing what your ex-girlfriend has been up to, this update was made for you. If you’re not one of these types of people that’s okay too. The update lets you have the option to be on “Ghost Mode,” meaning your Snapchat friends will not be able to locate you at any time.

3. Snapchat has also released custom stories, which are exactly what they sound like. Custom stories are perfect for trips, events, and parties. Snap lets you decide who is allowed to view the story, as well as who can add to the story. Of course you are able to add your Geofilter or location.

4. You are now able to attach a website or link into your snapchats. When viewing a snap there is now an option to “swipe up” which will take you to Snapchats internal browser. From the internal browser you are able to go to the attached link. What does this mean? Now you can share funny websites or memes with your friends through Snap. Celebrities and businesses are using this to advertise their brands and sell their items.

Instagram: Instagram has also been very busy that last couple months constantly updating and evolving their app. Instagram is on a mission to make Snapchat irrelevant and become the ultimate platform.

1. Instagram has recently introduced a number of added features to live stories. Everyone knows live stories are all the hype nowadays and Insta is making it even easier. User are now able to replay the live stories just in case you missed out on something. Additionally, users are now able to reply and comment on the live videos. In order to avoid cyber bullying, Instagram added a feature that allows users to block or hide any offensive content.

2. Location Stories and Story Links are two other new and interesting features. When posting a story there is now an option to add your location in which people are able to click on and see similar posts that have used that same location. There is also now a way to add a link into your story (though mostly for businesses or bloggers) if your trying to direct your followers to a specific site.

3. Instagram has also added Hashtag Stickers as well as additional Selfie Filters. Like I said before, Instagram is doing all they can to wipe Snapchat off the grid, and these features are their latest attempt.

Facebook: Facebook has added a stories feature to their site, yet they have been relatively disappointing compared to Instagram and Snapchat. As such, Facebook is focusing their attention on evolving other aspects of their site.

1. Facebook has altered a lot of their advertising practices in terms of placement and formatting. They also now offer users the option to pay a fee in order to optimize their post in order to reach the right audience. They will also implement sticker click-bait rules that will apply on the site.

2. Facebook Live is also going through a reboot. You are now able to have private conversations simultaneously while broadcasting a live video. This means if you and a friend are both watching the same Facebook live stream, but are in different locations, you have the option to create a private chat room where you and your friend can hash out their differences.

To keep up with the latest on-goings at FLIRT, be sure to follow us on Facebook and Twitter.

Images Courtesy of TechCrunch, AdEspresso, and AdEspresso.

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