FLIRTcasting: Augmented Reality

by in Big Ideas, FLIRTcasting, News, What We're Thinking About 

Even though it has been almost four months since Pokemon Go was released, you can still find people of all ages playing. Everyone knows the concept but what people don’t know is that its main component utilizes a technology that the world is still trying to adapt to—Augmented Reality.

Augmented Reality (AR) is a live view of a physical environment in which the elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data. Pokemon Go wasn’t the first to showcase AR, but they brought it to a mass audience. One of the first functioning AR systems came out in 1992 when Louis Rosenberg developed Virtual Fixtures. These Fixtures allowed the military to work in remote areas. In 2004, see-through AR was brought to cell phones. Other than in mapping and gaming, there are many other uses of AR. Here are some applications of AR that you may not have realized before:

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Archaeology
Imagine visiting all historical sites and seeing what they looked like hundreds or even thousands of years ago. Augmented Reality has made this a possibility. With your smart phone or tablet, you can now relive what these areas were like in the past.

Greeting Cards
We thought greeting cards that played music were exciting but now greeting cards can be implemented with digital content that users can view by scanning the card with their smart phones. The content can be pictures, videos, or 3D objects which the viewers can interact with. Mage and iGreet are some places where you can get AR greeting cards.

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Medical
Donating blood is not always the most pleasant experience. Now, with AR, giving blood has become a quicker and less painful process. Devices like VeinViewer can locate veins inside a person’s arm using harmless near-infrared light allowing for quick and painless entry.

Tourism/Translation
Traveling in foreign countries and figuring out directions can be very challenging and even nerve racking. With Augmented Reality, foreign text on signs and menus can be translated and re-displayed in the user’s language. In 2014, Google incorporated Word Lens into its Google Translate, so now it has the function of instant translation from your phone’s camera.

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AR is still developing and the potential uses are endless. Pokemon GO opened the door for other AR apps to flourish, but it’s only the beginning. We are eager to see how Augmented Reality grows and evolves in different aspects of our daily life over the next few years.

 

 

Works Cited:
Augmented Reality.” Mashable. N.p., n.d. Web. 04 Oct. 2016.

Nelson, Fritz. “The Past, Present, And Future Of VR And AR: The Pioneers Speak.” Tom’s Hardware. 30 Apr. 2014 Web. 04 Oct. 2016

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