The first contemporary international Olympic Games took place 120 years ago. The competitors were amateurs, the fields were rugged, and the rules were impressionable. Though technology, athletes, and resources have evolved, the mission is still the same: Every four years the world comes together for 16 days to support professional athletes and their endeavors to collect medals for their home country. However, in this day and age wouldn’t you think it’s time the Olympics enters the digital world?
Even though we can get news and results from various sources, watching it live is still the most exciting and rewarding way to engage with the games and your country. In the United States, NBC is the only commercial network that has the licensed right to stream the Olympics, but only selected events were broadcasted. People who were interested in the other events needed to go online to NBC’s website or use the app to watch them, but a cable subscription is required. For those who don’t have a cable subscription, it is nearly impossible to watch live streamings.
This year’s games in Rio, NBC averaged 27.9 million viewers for the first nine nights. Though it may seem significant, it’s actually a 15.5% overall drop and a 30% drop among viewers age 18-34. Why is this happening?
Well, most people don’t watch “live” TV, at least not in the conventional sense. According to a study done by The New York Times on media consumption, viewers ages 18 to 34 commonly report they use streaming sites to catch up on missed scheduled episodes. This is due to the fact that we are often out and about during peak TV-viewing hours; therefore, miss out on traditional “live” broadcasting.
Don’t confuse this notion with the idea that we don’t want live TV—we definitely do, but we want the opportunity and freedom to watch television without a TV. Cable is still the dominant mode of TV delivery for all age groups, but for young adults ages 18 to 34, nearly a fifth of them don’t subscribe to cable services and are content with connecting their TV to the internet or using antennas for broadcast.
With so many viewing opportunities available, who could blame us for shifting our streaming interests?
When you watch Simone Biles in women’s vault, it makes you want to (and believe you can do) a handspring, double aerial off of your couch. Then explain to your cat why you didn’t land it…and then remind yourself that you don’t owe your cat any explanations. People want to bring live television with them wherever they go, whenever they go. For us it’s about mobility, and socializing with others while Snapchatting, Tweeting, status-updating, and Instagramming about the games.
In essence, we don’t want to spend time and money on a television subscription, when we can rarely allot time to remaining stationary, watching TV. People are stealthy and undetected—quickly abandoning the TV landscape and dismissing what was once known as “Prime Time.” We look to YouTube, Facebook, Hulu, Amazon Prime, really anywhere online for live streaming capabilities.
The Olympic Games unite all people and build bridges between all cultures. To spread this idea, people should have easy access to live streamings of the games. Perhaps someday you will find NBC’s monopoly on the Olympics released, and media like YouTube, Facebook, Hulu, and Amazon Prime capable of live streaming.
(And well, because this doesn’t get old, here’s our favorite Olympic shot of Michael Phelps)
Flint, Joe, and Suzanne Vranica. “NBC’s Ratings for Rio Olympics Fall Behind London.” The Wall Street Journal (n.d.): n. pag. 14 Aug. 2016. Web. 19 Aug. 2016.
Lynch, Jason. “How Millennials Consume TV Depends on Which Stage of Life They’re In Nielsen Report Examines the Demo’s Viewing Habits.” Adweek (n.d.): n. page. 24 Mar. 2016. Web. 19 Aug. 2016.
Steele, Emily, and Bill Marsh. “Millennials and Cutting the Cord.” The New York Times. N.p., 3 Oct. 2015. Web. 19 Aug. 2016.
Internships make a difference and they are investments in your future! Often times, students are reluctant to persue internships because they worry they’ll be stuck doing menial tasks like getting coffee or making copies and let’s face it- no one wants to work for free. The truth is, although not all internships pay in cash, they do pay in other ways. Here’s how
Over the years at FLIRT, we have had some tremendous interns. They all had exceptional communication skills on top of having a creative imagination that made them stand out above the rest. They were all willing to vocalize their thoughts and opinions and be themselves. We recently tracked some of them down and got the inside scoop on the next chapters of their lives:
Interned with FLIRT from August 2011 to August 2013. Tori is currently working as a Strategist at LPK, a brand design and innovation agency, in Cincinnati. She has done some volunteer work with Autism Speaks in both Chicago and Cincinnati. Some of her favorite FLIRT memories are Pete singing goodbye songs (she witnessed three, all of which were hilarious), the birthday they filled her cubicle with balloons, and her interview, where the first thing Paul said to her was that she had to eat a whole canister of Garrett’ popcorn.
Interned with FLIRT from January to December of 2012. Maria is currently working for Vision Critical, an international market research company, in Sydney, Australia. Some of her key takeaways after spending a year with the FLIRT family is how important it is to feel supported by by your peers, mentors and superiors as it feeds directly into your level of investment and overall attitude towards the work you do and the people you do it for.
Interned with FLIRT from January to May of 2013. Stephanie is currently working at Ipos, which is an international market research company, where she specializes in global brand tracking. Some of her key takeaways from FLIRT include the importance of “fitting in” with an organization. She also said that the culture of creativity, drive and, ultimately fun, made coming into the office everyday a real joy.
Interned with FLIRT August 2013 to May of 2014. Rachel is currently working in the freelance world, where she works on designs for various bars and restaurants throughout Chicago, as well as doing designs for wedding packages, company logos, band posters, birthday invites, and even PowerPoint layouts. Her words of wisdom to me were to take advantage of who you know or who you’ve met throughout your college career. Also,do exactly what you want to do, and don’t worry about what other people say has been her best move!
Interned with FLIRT from June to August of 2014. Scott is currently working at InteractiveH2O in Chicago, a digital-marketing start-up specializing in social media and paid search advertising. He works as a Digital Project Specialist, helping clients advertise on Google, Bing, Facebook, and YouTube. He credits FLIRT with giving him the skills and experience he needed to land a job and take on the “real world.”
After getting the chance to chat back and forth with some of our past interns, it was clear to me that they all can agree on one thing: that the opportunities and learning experiences they had while interning at FLIRT were immeasurable. And that the support, guidance and responsibility they were given helped all of them to grow professionally and personally. Once a FLIRTy, always a FLIRTy!
Super Bowl 49 is around the corner, which means one thing for the 184 million Americans planning to watch the big game: a party complete with friends, tables of food and a minimal amount of time actually watching the game. I have found myself to be a prime example of a person that goes to Super Bowl parties to spend time eating and watching parts of the game but my main focus is always on the media. According to The National Retail Federation, I am just like 42% of Super Bowl watchers in this sense. To see other game day facts such as, “9% of watchers will buy new TV’s just for the game”, click here.
True football and media fans alike know that you should never show up to a party without one of their finest dips and crescent roll wrapped somethings. But you also have to prep yourself for all of that game day chatter. Here are a few things that you should be ready to talk about as you hover over the cocktail weenie dish:
According to Nielsen, the Super Bowl reached 108.7 million viewers last year so it makes sense marketers are paying millions of dollars for the world to see their brand for no more than 60 seconds.
I personally get more excited about the commercials that make me tear up and “aw” rather than the football game itself. This year, companies seemed to take full advantage of their slots in the Super Bowl. Many brands such as Budweiser and Audi released teasers prior to Sunday’s show, keeping viewers engaged. Creating viral buzz promoted even more exposure for companies who wanted to get the most bang for their buck – which seems logical if a company is paying a minimum of three million dollars.
Teasers and pre-show buzz didn’t seem to be the only methods used this year. Many companies took the route of emotional appeal and humor (if you haven’t seen the Budweiser Puppy Commercial, you’ve been living under a rock). Besides Budweiser, Doritos made viewers laugh with the time-traveler and Microsoft silenced rooms (at least the one I was in) by celebrating the unexpectedly human side of technology. Other companies utilized the reach of social media – Esurance has blown up Twitter after announcing through its commercial that they will be giving away $1.5 million. So be it emotional appeals, integration of social media, or both early and post engagement, there are many ways to market to and connect with your audience.
With all the talk about what commercials failed and what excelled this Super Bowl and why they did, FLIRT decided to dive deeper into our favorite commercials.
We couldn’t have asked for a better start to our week: FLIRT made Event Marketer’s 2012 Event Agency It List and we’re jumping up and down in excitement!
In the words of Event Marketer, “this is our strongest It List in a decade and the collective work of the 100 agencies on the roster has never been better. Totally strategic, heavily integrated, digitally anchored–the roller coaster of the last three years may have been the best thing to happen to the agency sector.”
After four short years as an agency, we couldn’t be more proud of the work that we’ve done to merit a spot on the list. To identify where we belonged among the other agencies, we identified our core competencies as B-to-B meetings, internal employee events and mobile marketing (though our competencies really are countless…). A shout-out to the many other well-deserving agencies that made the list too! We’re in the best of company.