With summer here, we are enjoying the warm weather, outdoor lunch breaks and two brand new interns! They have been with us for just over a month and they have already taken the plunge into assisting with upcoming events and FLIRT’s social media presence. Continue reading to learn more about Kam Yan Chan, our Graphic Design intern and Paige Drugas, our Digital Marketing and Production intern. We are so excited to have them as part of the team!
Kam is a recent graduate from Columbia College Chicago, where she majored in Graphic Design and minored in Web Development. She grew up in Hong Kong and moved to the U.S. in 2009. While living in Chicago, Kam enjoys learning about different cultures and meeting people from around the world. Her multicultural experience and interests have not only affected her personality, but also how she creates and approaches design.
Hometown: Hong Kong
Favorite Food: Sushi
Favorite Thing about Chicago: Summer
Secret Skill: Finding books in the library
What I hope to learn at FLIRT: The role that graphic design plays in event production and how FLIRT’s ideas are communicated through design
Paige has a passion for creativity. Whether she is drafting advertising campaigns at school, or illustrating acrylic paintings to sell or gift to others, she strives to ignite cognition and curiosity in people. In her free time, Paige enjoys online shopping, volunteering at animal shelters, and watching the ID network.
Hometown: I grew up in the southwest suburb of Tinley Park, also known as “The Best Place to Raise Your Kids in Illinois” according to BusinessWeek magazine.
Favorite thing about/to do in Chicago: I enjoy long walks along the lake front – from the Museum Campus, to the Buckingham Fountain, to the boat docks. I also love exploring the Macy’s on State St – it is a favorite destination of mine!
Favorite food: I love Rigatoni Ala Vodka – It’s a fabulous pasta dish, especially when topped with a little grated parmesan cheese. For dessert, I enjoy ice cream of all flavors and sizes. Who ever said it was a seasonal treat lied; you can easily enjoy it year-round!
Secret Skill: I love to doodle, draw, and paint. I can easily spend a few hours on a piece, especially if I know it is going to be someone’s present.
What I hope to learn at FLIRT: While at FLIRT, I hope to become a better writer, strategist, and event coordinator. I am determined to learn as much as I can about event design, social media campaigns, and anything else thrown my way!
Being in the cold and windy city of Chicago, one thing all of us at FLIRT always look forward to is summer! Between the many festivals, beautiful beaches, and outdoor events, it’s rather easy to find ways to stay busy in the sunshine. As a team we try to make the most of the season, even when we have to spend days in the office. We’ve taken boat trips on Lake Michigan, attended White Sox games, and we try to eat lunch outside as often as we can whether it be on our rooftop or across the street in Millenium Park. Besides our outings with the office, Chicago summers are also a blast for family, friends, and even solo outings. Here’s the FLIRT guide to making the most of the summer in Chicago:
Being in the Midwest, typically people don’t think of Chicago as having beaches. Contrary to their belief we have lots of beaches that are brimming with beauty! There’s a different beach for whatever activity you’re looking for. Whether it’s volleyball, taking the dogs out, or just getting some sun, there’s the perfect place for every beach lover out there. Follow this guide to find exactly the beach fits your day the best.
For any big city, and many small ones as well, summer is the opportune time to emerge yourself into the local music scene. Besides just your big name music festivals like Lollapalooza or North Coast, there are less expensive and more versatile selections of music to hear all around the city. Check out this list for an amazing selection of music to experience this summer.
I’ve mentioned before how we at FLIRT love food, but seriously, the FLIRT family consists of a big group of foodies. So if your anything like us, coming across a delicious food truck on a beautiful summer outing is more than blissful. Here you can track your favorite food trucks to see where they’re going to be, when, and what’s on the daily menu.
Besides just music, during the summer you can find all sorts of festivals that take over the streets of Chicago. Whether it’s art, food, or a cultural event, street festivals are flowing with variety around this gorgeous city. If you need a street festival survival guide, check out this blog by our very own Mae Quach.
Who doesn’t love a good movie night? The only thing better than cuddling up on your couch to watch one of your classic favorites, is gathering outside on a chilly summer night with all of your fellow Chicagoans. Every summer, The Millenium Park Film Series takes place in the Jay Pritzker Pavilion, and shows a movie every Tuesday night. So pack a picnic dinner, and grab your friends and family, because this is an ideal fun and free summer activity. Check out this list for the movie schedule.
Although we all strive to be productive as possible during work hours, there are times where inspiration and motivation disappear just when we need it most. In search of some inspiration, I looked up a few websites that can get your creative gears turning again and also relieve some stress when working on major projects and pushing to meet deadlines.
Making the most of your time at work can be challenging—especially during a slow day at the office! Whenever I’m not feeling motivated or inspired, with school or work, I generally try to find outlets to relieve that “block” so that I can get back into action. These websites have helped me in recent weeks to be more creative and to think out of the box when it comes to client work or even writing a blog post!
There are a lot of resources out on the web that make the business of building websites easy for just about anyone. At first, it may seem completely out of your skill set to make a website that looks good and is –most importantly—functional, but with these helpful tips even the most basic online user can create a good-looking website for professional networking or a personal portfolio.
Before you start building a new website, there are some key questions you need to answer first:
After deciding on the type of website you want and the theme you find most interesting, it’s important to remember that although WordPress makes it easy to build a fully functional, beautiful website…it’s going to take some work.
When installing your theme, it probably won’t look anything like the demo you previewed—but don’t panic yet. Read carefully through the instructions of your theme and download all of the necessary plugins to make the structure look exactly like how you want it. It’s important to start off with all of the right tools rather than trying to fix a website that is missing a critical plugin, widget, or other installation.
There are 3 plugins that I recommend ANY user should download. It’ll make life easier and requires absolutely no programming knowledge to make a website look like any professional website you’ve ever come across.
The internet offers many resources out there for people who are just starting to build their own websites. However, I felt it was important to share some of my website hacks (more specifically for WordPress) as I use these tools for my own personal website in addition FLIRT’s blog site. Even if you have no prior knowledge to websites or content management systems, WordPress offers you tools that both professional businesses such as FLIRT and myself as an intern, use on the daily to make our websites look good and function perfectly. You don’t have to be a professional to make your website LOOK professional.
Design aesthetics are an enormous aspect of event marketing since the visual component is often the first thing people encounter. Not only does design attract people toward a particular event or idea, it also brands a company and shapes their entire public image. Most realize that design can either make or break an event’s success, but good design can take the experience to the next level. What if designs went past the typical visual element and begin to incorporate all 5 senses of the human experience? Imagine walking into an event and facing a company’s marketing design that targeted your 5 senses: a nice relaxing aroma, sensations from different textures, radiant visuals displayed everywhere, some whimsical music that gets stuck in your head for the rest of the day, and even perhaps offering something that you could taste.
To achieve the ultimate experience, multi-sensory design suggests hitting all those 5 senses in order to achieve a much more memorable experience. Now, this is definitely a challenge, but even if a designer could go beyond the visuals and try to connect with their audience at a much more sophisticated level by using at least 2 or 3 of the senses, it’s likely that the experience would be more effective overall.
In early 2013, designer Jinsop Lee discussed this multi-sensory design theory and how it might affect the future of design in all kinds of industries. He asked a critical question: Why would design for all 5 senses be useful in event marketing and what’s the point of it? The obvious answer to those questions would be the increase of engagement from the audience that promotes critical thinking and a more meaningful type of interaction between business and consumer. Since FLIRT is in the business of attraction, we aim to attract people to our client’s events for a rewarding and comprehensive experience. If we were to utilize Lee’s multi-sensory design theory, the events that FLIRT produce may be pushed to the next level.
Since technology is expanding and opening new doors for marketing tactics, perhaps designers will also follow that same path and begin to create much more complex designs that will captivate their audiences to a whole other level. During the production of an event or corporate meeting, it might be valuable to consider designing toward more than 2-3 of our human senses in order to create a more engaging and memorable experience for attendees. Since FLIRT is always striving to produce the ultimate experience for clients, we can try to be more intentional with certain decisions that could really hit those 5 senses. It seems like multi-sensory design could be the future of event marketing as the need to create meaningful experiences go beyond “making things look pretty” and toward the goal of intellectually and emotionally simulating their audiences across all platforms.