Did you know that millennials are three times more likely than any other generation to reference social media networks when making purchasing decisions? Well according to a 2014 study by Market Strategist International, most consumers today use Facebook for making decisions regarding purchasing- on the other hand, millennials are 19% more likely to use Instagram and 14% more likely to use Tumblr than any other generation’s influence on what they buy. Whether it’s tweeting, pinning, or double tapping- millennials are a different breed of consumers.
Millennials are a group of people that are experimenters; they like to test new things and push the limit on what is “normal.” I, myself, am a millennial and the idea to talk about something like this came to me when I came across an article that was harping on millennials. “Those millennials need to stop looking down at their phones and look up at the world!” I’m sure we’ve all heard this a few times, whether it be through an article written by an older author or quite literally- when walking down the sidewalk and realizing you aren’t paying attention and almost get hit by a car.
Whether your point of view on us crazy millennials is good or bad, you have to admit that we are evolving the digital world and changing the power of purchasing goods. Word of mouth, crowdsourcing, and influencers. Who has what product, or who’s promoting what brand- is very important for consumers in the millennial age. Whether it be former Bachelorette Jojo Fletcher promoting Diffey eyewear, or Kylie Jenner constantly posting ads for “Fit Tea.” The name behind the product is going to make a huge difference in who’s buying it. There is also a fine line when it comes to too many advertisements being thrown your way. When I’m constantly seeing, pictures promoting Sugar Bear hair gummies on my Instagram feed, it doesn’t make me want to buy them, it really is just annoying.
According to Forbes, millennials make up about one fourth of the entire population. Which ends up coming out to about $200 billion in annual buying power. Now that’s a lot of money at stake and a lot of consumers to market towards. So, is there really a secret when it comes to our decision making? Brand loyalty does exist upon us, and if you present us with an authentic product that catches our attention- we will keep on going back for more. Brands need to stay relevant in the consumer’s mind. Brand loyalty can go out the window the minute something becomes irrelevant to the social media world, and the millennial’s mind. Keep evolving and coming out with new marketing schemes to bring in new customers. With the millennial’s decision making process constantly changing, so should the product.
Quite a few of us working here at FLIRT are millennials, and I think that having a diverse range in age is a valuable asset for the team. Whether it be offering different insights to a client, or being able to teach each other new skillsets. The team is forever growing and learning and that’s that makes FLIRT such a well-oiled machine.
In the past, we let you in on the keys to success in the life of an event coordinator. But now, the interns put a spotlight on what it takes to be on-site as a Production Assistant. At first, the role as a PA on-site seems broad and daunting. You have assisted the producers and coordinators in the office for the weeks and months prior; ordering props, making phone calls and organizing spreadsheets. But now it is time to see everyone’s hard work come to life on-site.
Before going on-site the office gave me the following advice:
1.“Bring layers, the convention centers are always cold”: Doesn’t matter if you are going to San Antonio where the weather is 120 degrees, or Toronto where it is barely above freezing, pack your biggest cardigan and softest scarf ALWAYS. Just keep in mind that the PA is there to run errands and track down office supplies and props, so always dress in layers for your constant trips in and out of air conditioned hotels and convention centers to the outdoors.
2.”Wear comfy shoes, do not wear your new flats”: This is not a drill!! On-site you will be working 12 hours days, and logging at least 20,000 steps on your fitbit. Pack your black nikes and wear them with pride.
Now that I have been on a couple events myself, here are some of the things I have learned:
1.Take advice from literally everyone. Every member of the crew has been in your shoes before and been new to the world of production. Learn the important lingo from them, along with their organization and backstage tips.
2. Always have a smile on your face and be willing to talk to everyone from the janitor to the manager, because you never know what they can do to make your time on-site easier
3. Be creative. Get ready to think outside the box in order to problem solve. Shipments arrive late, supplies runs out after store hours, clients make last minute changes, and you need to be ready to think on your feet and be willing to do whatever it takes to get the job done.
4. Offer everyone on-site something to drink or eat before you do, because you’re there to make everyone’s job easier. And the crew will have an easier time doing their job if they’re fed.
5. If you’re not busy running around, take a chance to listen to the cues on headset so that you can learn about other aspects of the event, like graphics or audio.
6. Everyone hugs. EVERYONE.
7. Get used to waking up early and getting ready FAST, 5 am crew calls are not a joke
8. Bring a flashlight, or make sure to pack one in the PA kit. While producers and coordinators are discussing cues over headset, you will most likely be leading alent or executives in the dark backstage, so keep a flashlight handy so that 1. No one gets hurt, and 2. No one trips over one of the important wires that keep the event running.
9. Always take the wrapper off the water bottles, and always have water bottles stocked backstage
10. Last but not least…. Being on headset and being on-site is contagious. Once you work on one event, you’ll most likely want to work on more!
Keeping up with all the latest tech and social media updates is not an easy task. Most of the time your devices are updating without you even realizing it. Companies such as Snapchat, Instagram, and Facebook are constantly evolving and stealing each other’s ideas in order to stay on top. Here are the latest updates for these social media platforms:
Snapchat: Snapchat has been under a lot of pressure after finally going public earlier this year. Instagram and Facebook have been on their tail mimicking almost every move Snap has made. Because of this sticky situation, in order to stay relevant Snapchat has made some major updates to their platform.
1. First, Snapchat is now letting you create your own custom Geofilters inside the app. Within the app there is a creative studio that lets you customize the Geofilter with themes, text, stickers, and of course, your Bitmoji. Once the filter is created it can cover the total area of an event or up to an entire block. Prices start at $5.99 and increase with the size of the area and the amount of detail within the filter. Not only has Snapchat made it easy on the users, it made it easy to take your event or party to the next level…..For only $6.
2. Snapchat is also now letting you become a stalker without any of the ramifications. Yes, that’s right. The newly introduced Snap Map lets you see exactly where your Snapchat friends are around the globe in real time. So if you want people to constantly know where you are, or maybe you’re just interested in seeing what your ex-girlfriend has been up to, this update was made for you. If you’re not one of these types of people that’s okay too. The update lets you have the option to be on “Ghost Mode,” meaning your Snapchat friends will not be able to locate you at any time.
3. Snapchat has also released custom stories, which are exactly what they sound like. Custom stories are perfect for trips, events, and parties. Snap lets you decide who is allowed to view the story, as well as who can add to the story. Of course you are able to add your Geofilter or location.
4. You are now able to attach a website or link into your snapchats. When viewing a snap there is now an option to “swipe up” which will take you to Snapchats internal browser. From the internal browser you are able to go to the attached link. What does this mean? Now you can share funny websites or memes with your friends through Snap. Celebrities and businesses are using this to advertise their brands and sell their items.
1. Instagram has recently introduced a number of added features to live stories. Everyone knows live stories are all the hype nowadays and Insta is making it even easier. User are now able to replay the live stories just in case you missed out on something. Additionally, users are now able to reply and comment on the live videos. In order to avoid cyber bullying, Instagram added a feature that allows users to block or hide any offensive content.
2. Location Stories and Story Links are two other new and interesting features. When posting a story there is now an option to add your location in which people are able to click on and see similar posts that have used that same location. There is also now a way to add a link into your story (though mostly for businesses or bloggers) if your trying to direct your followers to a specific site.
3. Instagram has also added Hashtag Stickers as well as additional Selfie Filters. Like I said before, Instagram is doing all they can to wipe Snapchat off the grid, and these features are their latest attempt.
1. Facebook has altered a lot of their advertising practices in terms of placement and formatting. They also now offer users the option to pay a fee in order to optimize their post in order to reach the right audience. They will also implement sticker click-bait rules that will apply on the site.
2. Facebook Live is also going through a reboot. You are now able to have private conversations simultaneously while broadcasting a live video. This means if you and a friend are both watching the same Facebook live stream, but are in different locations, you have the option to create a private chat room where you and your friend can hash out their differences.
To keep up with the latest on-goings at FLIRT, be sure to follow us on Facebook and Twitter.
So why are you watching Super Bowl LI? The game? The commercials? Lady Gaga? Just want to fit in? Well you’re in luck. 2017 has already been full of surprises and with Super Bowl LI just around the corner here are some things we can expect. The Super Bowl has evolved from a championship game between the two best teams in the league into one of the world’s largest marketing events. Not only have prices increased exponentially to air advertisement, but the types of ads are also ever evolving. We currently live in a world where if something is not talked about or posted on social media, it might as well have never happened. With a constantly changing world it’s hard to know what to expect, so here is your guide to everything you need to know about Super Bowl LI with the exception of the actual game.
As one would expect, prices have increased from $4.8 million to $5 million for a “30 second ad” from 2016. On top of the initial price companies can plan to pay at least a million or more to market the ad effectively. With “80 national commercial slots” available, we can expect to see a lot of familiar companies as well as some new faces. Companies such as KFC are airing their first ever commercial during the Super Bowl. Other companies such as Doritos, a long time Super Bowl contributor, is not airing an ad for the first time in ten years. We can assume to see many familiar faces such as Anheuser-Busch InBev, Audi, GoDaddy, Intel, P&G, and others big name companies.
Super Bowl ads are notorious for taking the next step in creativity and thinking outside the box, just think about last years “Puppy Monkey Baby” ad by Mountain Dew. This year Snickers is not only taking their ad to the next level, they are bringing it to you live. Snickers will be airing the “first ever live TV ad” during Super Bowl LI. The ad will be performed and broadcasted during the first commercial in the third quarter. If live ads are not enough, what about virtual reality? Super Bowl organizers have partnered with NASA in creating a VR experience unique to the event. Individuals taking part in the activities surrounding Super Bowl Sunday have the opportunity to “visit Mars via VR“.
Super Bowl LI is already being referred to by some as the “Toilet Bowl“, and no it’s not because the teams are garbage. When thinking about Super Bowl ads most think of cars, beers, food, and more cars. 2017 took a different approach. This year is the first year ever that four household brands will be airing during the Super Bowl, reinforcing how surprising 2017 has already been. A not so surprising fact about Super Bowl LI is the “effect social media will have on the event“. Airing the actual commercial is only part of the marketing. The impressions, posts, conversations via Twitter, Facebook, SnapChat, Youtube are what marketers are really looking for to create long term connections with the potential customers.
With that being said, we hope you have a splendid Sunday and let us know how you feel about the game in the comments below!
Super Bowl LI Photo via Wikipedia
Puppy Monkey Baby Photo via Ron White Design
Toilet Bowl Photo via The Malcolm Auld Blog
Summer in Chicago is always so exciting. There are an endless amount of events full of music and of course food to enjoy, but we can’t forget that Chicago also has a wide range of outdoor fitness activities to help stay in shape for the warmer months. Check out the list below, find the event that fits you best and get your body moving in this nice warm weather!
What’s better than being on the soft grass of the iconic Jay Pritzker Pavilion, looking at the spectacular skyline and working out with a crowd full of fitness enthusiasts? This summer workout series is free to the public and goes all summer. Check out Tai Chi, Pilates and Zumba® classes on Saturday and Yoga classes on Wednesday and Saturday.
Would you rather salsa in the park than spend your evening running? Then this event might be perfect for you! The Spirit of Music Garden in Grant Park turns into an urban dance space, where there will be 43 different live bands allowing for an evening full of dancing. Don’t worry about practicing first, there will be dance lessons held beforehand.
Do you prefer to have more of a relaxing workout? The 606 will be a great route for you to walk, run or bike with family and friends. The 606 or the Bloomingdale Line was an abandoned rail line that is now a multi-use recreational trail and park. It is connected to six neighborhood parks at ground level and complete with a wheel-friendly event plaza, an observatory, art installations, educational programming, and other amenities.
The Chicago River is a landmark of Chicago. If you live here, it is something you walk past daily, but did you know that you can kayak on it? Kayak Chicago provides kayak rentals and different level kayaking classes. So gather friends and family and explore Chicago in another view!
Whether you enjoy playing volleyball on the sand or court, Chicago has you covered. There are many volleyball courts for public uses in Chicago. But since it is summer after all, the feeling of having your feet on warm sand and hearing the sound of water while you are playing volleyball really can’t be beat. The city has over 150 sand courts available during the summer months. Click here to see a list of the outdoor volleyball courts!