So why are you watching Super Bowl LI? The game? The commercials? Lady Gaga? Just want to fit in? Well you’re in luck. 2017 has already been full of surprises and with Super Bowl LI just around the corner here are some things we can expect. The Super Bowl has evolved from a championship game between the two best teams in the league into one of the world’s largest marketing events. Not only have prices increased exponentially to air advertisement, but the types of ads are also ever evolving. We currently live in a world where if something is not talked about or posted on social media, it might as well have never happened. With a constantly changing world it’s hard to know what to expect, so here is your guide to everything you need to know about Super Bowl LI with the exception of the actual game.
As one would expect, prices have increased from $4.8 million to $5 million for a “30 second ad” from 2016. On top of the initial price companies can plan to pay at least a million or more to market the ad effectively. With “80 national commercial slots” available, we can expect to see a lot of familiar companies as well as some new faces. Companies such as KFC are airing their first ever commercial during the Super Bowl. Other companies such as Doritos, a long time Super Bowl contributor, is not airing an ad for the first time in ten years. We can assume to see many familiar faces such as Anheuser-Busch InBev, Audi, GoDaddy, Intel, P&G, and others big name companies.
Super Bowl ads are notorious for taking the next step in creativity and thinking outside the box, just think about last years “Puppy Monkey Baby” ad by Mountain Dew. This year Snickers is not only taking their ad to the next level, they are bringing it to you live. Snickers will be airing the “first ever live TV ad” during Super Bowl LI. The ad will be performed and broadcasted during the first commercial in the third quarter. If live ads are not enough, what about virtual reality? Super Bowl organizers have partnered with NASA in creating a VR experience unique to the event. Individuals taking part in the activities surrounding Super Bowl Sunday have the opportunity to “visit Mars via VR“.
Super Bowl LI is already being referred to by some as the “Toilet Bowl“, and no it’s not because the teams are garbage. When thinking about Super Bowl ads most think of cars, beers, food, and more cars. 2017 took a different approach. This year is the first year ever that four household brands will be airing during the Super Bowl, reinforcing how surprising 2017 has already been. A not so surprising fact about Super Bowl LI is the “effect social media will have on the event“. Airing the actual commercial is only part of the marketing. The impressions, posts, conversations via Twitter, Facebook, SnapChat, Youtube are what marketers are really looking for to create long term connections with the potential customers.
With that being said, we hope you have a splendid Sunday and let us know how you feel about the game in the comments below!
Super Bowl LI Photo via Wikipedia
Puppy Monkey Baby Photo via Ron White Design
Toilet Bowl Photo via The Malcolm Auld Blog
Summer in Chicago is always so exciting. There are an endless amount of events full of music and of course food to enjoy, but we can’t forget that Chicago also has a wide range of outdoor fitness activities to help stay in shape for the warmer months. Check out the list below, find the event that fits you best and get your body moving in this nice warm weather!
What’s better than being on the soft grass of the iconic Jay Pritzker Pavilion, looking at the spectacular skyline and working out with a crowd full of fitness enthusiasts? This summer workout series is free to the public and goes all summer. Check out Tai Chi, Pilates and Zumba® classes on Saturday and Yoga classes on Wednesday and Saturday.
Would you rather salsa in the park than spend your evening running? Then this event might be perfect for you! The Spirit of Music Garden in Grant Park turns into an urban dance space, where there will be 43 different live bands allowing for an evening full of dancing. Don’t worry about practicing first, there will be dance lessons held beforehand.
Do you prefer to have more of a relaxing workout? The 606 will be a great route for you to walk, run or bike with family and friends. The 606 or the Bloomingdale Line was an abandoned rail line that is now a multi-use recreational trail and park. It is connected to six neighborhood parks at ground level and complete with a wheel-friendly event plaza, an observatory, art installations, educational programming, and other amenities.
The Chicago River is a landmark of Chicago. If you live here, it is something you walk past daily, but did you know that you can kayak on it? Kayak Chicago provides kayak rentals and different level kayaking classes. So gather friends and family and explore Chicago in another view!
Whether you enjoy playing volleyball on the sand or court, Chicago has you covered. There are many volleyball courts for public uses in Chicago. But since it is summer after all, the feeling of having your feet on warm sand and hearing the sound of water while you are playing volleyball really can’t be beat. The city has over 150 sand courts available during the summer months. Click here to see a list of the outdoor volleyball courts!
With summer here, we are enjoying the warm weather, outdoor lunch breaks and two brand new interns! They have been with us for just over a month and they have already taken the plunge into assisting with upcoming events and FLIRT’s social media presence. Continue reading to learn more about Kam Yan Chan, our Graphic Design intern and Paige Drugas, our Digital Marketing and Production intern. We are so excited to have them as part of the team!
Kam is a recent graduate from Columbia College Chicago, where she majored in Graphic Design and minored in Web Development. She grew up in Hong Kong and moved to the U.S. in 2009. While living in Chicago, Kam enjoys learning about different cultures and meeting people from around the world. Her multicultural experience and interests have not only affected her personality, but also how she creates and approaches design.
Hometown: Hong Kong
Favorite Food: Sushi
Favorite Thing about Chicago: Summer
Secret Skill: Finding books in the library
What I hope to learn at FLIRT: The role that graphic design plays in event production and how FLIRT’s ideas are communicated through design
Paige has a passion for creativity. Whether she is drafting advertising campaigns at school, or illustrating acrylic paintings to sell or gift to others, she strives to ignite cognition and curiosity in people. In her free time, Paige enjoys online shopping, volunteering at animal shelters, and watching the ID network.
Hometown: I grew up in the southwest suburb of Tinley Park, also known as “The Best Place to Raise Your Kids in Illinois” according to BusinessWeek magazine.
Favorite thing about/to do in Chicago: I enjoy long walks along the lake front – from the Museum Campus, to the Buckingham Fountain, to the boat docks. I also love exploring the Macy’s on State St – it is a favorite destination of mine!
Favorite food: I love Rigatoni Ala Vodka – It’s a fabulous pasta dish, especially when topped with a little grated parmesan cheese. For dessert, I enjoy ice cream of all flavors and sizes. Who ever said it was a seasonal treat lied; you can easily enjoy it year-round!
Secret Skill: I love to doodle, draw, and paint. I can easily spend a few hours on a piece, especially if I know it is going to be someone’s present.
What I hope to learn at FLIRT: While at FLIRT, I hope to become a better writer, strategist, and event coordinator. I am determined to learn as much as I can about event design, social media campaigns, and anything else thrown my way!
Being in the cold and windy city of Chicago, one thing all of us at FLIRT always look forward to is summer! Between the many festivals, beautiful beaches, and outdoor events, it’s rather easy to find ways to stay busy in the sunshine. As a team we try to make the most of the season, even when we have to spend days in the office. We’ve taken boat trips on Lake Michigan, attended White Sox games, and we try to eat lunch outside as often as we can whether it be on our rooftop or across the street in Millenium Park. Besides our outings with the office, Chicago summers are also a blast for family, friends, and even solo outings. Here’s the FLIRT guide to making the most of the summer in Chicago:
Being in the Midwest, typically people don’t think of Chicago as having beaches. Contrary to their belief we have lots of beaches that are brimming with beauty! There’s a different beach for whatever activity you’re looking for. Whether it’s volleyball, taking the dogs out, or just getting some sun, there’s the perfect place for every beach lover out there. Follow this guide to find exactly the beach fits your day the best.
For any big city, and many small ones as well, summer is the opportune time to emerge yourself into the local music scene. Besides just your big name music festivals like Lollapalooza or North Coast, there are less expensive and more versatile selections of music to hear all around the city. Check out this list for an amazing selection of music to experience this summer.
I’ve mentioned before how we at FLIRT love food, but seriously, the FLIRT family consists of a big group of foodies. So if your anything like us, coming across a delicious food truck on a beautiful summer outing is more than blissful. Here you can track your favorite food trucks to see where they’re going to be, when, and what’s on the daily menu.
Besides just music, during the summer you can find all sorts of festivals that take over the streets of Chicago. Whether it’s art, food, or a cultural event, street festivals are flowing with variety around this gorgeous city. If you need a street festival survival guide, check out this blog by our very own Mae Quach.
Who doesn’t love a good movie night? The only thing better than cuddling up on your couch to watch one of your classic favorites, is gathering outside on a chilly summer night with all of your fellow Chicagoans. Every summer, The Millenium Park Film Series takes place in the Jay Pritzker Pavilion, and shows a movie every Tuesday night. So pack a picnic dinner, and grab your friends and family, because this is an ideal fun and free summer activity. Check out this list for the movie schedule.
Although we all strive to be productive as possible during work hours, there are times where inspiration and motivation disappear just when we need it most. In search of some inspiration, I looked up a few websites that can get your creative gears turning again and also relieve some stress when working on major projects and pushing to meet deadlines.
Making the most of your time at work can be challenging—especially during a slow day at the office! Whenever I’m not feeling motivated or inspired, with school or work, I generally try to find outlets to relieve that “block” so that I can get back into action. These websites have helped me in recent weeks to be more creative and to think out of the box when it comes to client work or even writing a blog post!