Brands and businesses are constantly searching for new ways to engage their audience and have often turned to social media. The latest craze of social media apps is Snapchat. With an estimated 100 million daily users and 400 million snaps (pictures) shared per day it’s a no brainer that corporations would try to tap into Snapchat to share their brand. However, using Snapchat to develop corporate identity has its own challenges and benefits. The challenge of Snapchat is that a post only last seconds before they’re gone so every second has to be useful and memorable. This also plays into the benefit of Snapchat. Since Snapchat lives in the moment it can make posts feel more personal and exclusive, which is the key to using it successfully as a brand. Corporate Snapchats have taken advantage of exclusivity in many ways, some of which are a mini movie, behind the scenes content, and product announcements.
It seems that content creation has become a photo-driven process (or at least the content we are attracted to most). Today though, you don’t need to be a professional photographer to get a beautiful photo. All you need is your smartphone and a steady hand. Most everyone with a smartphone has taken a photo, but it’s not the photo-taking part that is so captivating. It’s how you are EDITING them that attracts us. Regardless of the platform you are using, it’s safe to say a picture done right really is worth a thousand words.
With the rise (and plateau) of Instagram along with other photo editing apps you may have on your home screen, one is beginning to stand out amongst the rest: this gem is called VSCO Cam. Read on to learn more about the next big app in mobile photo sharing and editing!
“There is no safety, there is no comfort, there is no security for you in this life anymore, unless when you’re walking down the street you can feel a hard rectangle in your pants” preached Jerry Seinfeld on The Tonight Show with Jimmy Fallon last night. The hard rectangle Seinfeld was referring to was the cellphone, or what many of us can easily refer to as our fifth limb.
Depending on who you ask, 2014 is the year of mobile. Or maybe it was 2013. Or maybe it was 2007 when Apple launched the iPhone. In 50 years, we will see when the historians decide to pinpoint as the year for mobile, but one thing we cannot deny in the present. Our dependence on “the hard rectangle” in our pocket is no longer just a matter of social commentary; our dependence is an undeniable fact. Mobile is now, and here are the numbers that back it up.
They come like clockwork at the end of every event: event surveys. Whether by paper, email or app, these simple questions have to walk a tightrope between not asking too many questions (so as not to spook the attendee) and asking enough questions to get some useful information back about the event. Event organizers fret over how to walk that line, when it really doesn’t matter. When was the last time you saw ten percent survey completion? You’re usually lucky to see five percent.
And from those paltry responses come even slimmer information. What’s the last thing you learned from the post event survey? That the room was too cold? That one of the breakout sessions was boring? What exactly is an event organizer supposed to do with this “information?” Read more…
It’s a tragic love story, one of supreme highs and terrifying lows. A tale of of surprise, love, confusion and fear. And while no one dies at the end, it is the story of a million endings and a million new beginnings.
Of course, I’m telling the story of Blackberry/RIM.
And if you think this is as cruel as a “kick me” note pinned to the back of a coma patient, it’s not. It is a story, like all stories, that tells us something deeper about ourselves and how the world works. The story of BlackBerry is about change and engagement. In this case, the story of Blackberry tells us the story as to why your event app implementation succeeded or failed. Read more…