“There is no safety, there is no comfort, there is no security for you in this life anymore, unless when you’re walking down the street you can feel a hard rectangle in your pants” preached Jerry Seinfeld on The Tonight Show with Jimmy Fallon last night. The hard rectangle Seinfeld was referring to was the cellphone, or what many of us can easily refer to as our fifth limb.
Depending on who you ask, 2014 is the year of mobile. Or maybe it was 2013. Or maybe it was 2007 when Apple launched the iPhone. In 50 years, we will see when the historians decide to pinpoint as the year for mobile, but one thing we cannot deny in the present. Our dependence on “the hard rectangle” in our pocket is no longer just a matter of social commentary; our dependence is an undeniable fact. Mobile is now, and here are the numbers that back it up.
They come like clockwork at the end of every event: event surveys. Whether by paper, email or app, these simple questions have to walk a tightrope between not asking too many questions (so as not to spook the attendee) and asking enough questions to get some useful information back about the event. Event organizers fret over how to walk that line, when it really doesn’t matter. When was the last time you saw ten percent survey completion? You’re usually lucky to see five percent.
And from those paltry responses come even slimmer information. What’s the last thing you learned from the post event survey? That the room was too cold? That one of the breakout sessions was boring? What exactly is an event organizer supposed to do with this “information?” Read more…
It’s a tragic love story, one of supreme highs and terrifying lows. A tale of of surprise, love, confusion and fear. And while no one dies at the end, it is the story of a million endings and a million new beginnings.
Of course, I’m telling the story of Blackberry/RIM.
And if you think this is as cruel as a “kick me” note pinned to the back of a coma patient, it’s not. It is a story, like all stories, that tells us something deeper about ourselves and how the world works. The story of BlackBerry is about change and engagement. In this case, the story of Blackberry tells us the story as to why your event app implementation succeeded or failed. Read more…
As the world changes faster and faster, is there anyone who can state that employee education and training isn’t crucial to remaining competitive in the global market? Do you really want your staff to figure out new technology, new processes and new strategies on their own? Or can you see the value of a centralized, structured training program to align and motivate your staff?
Cue all eyes turning to the training department.
No other department in the organization knows how to build and deliver the training that keeps staff motivated, improving and productive. Training professionals have a deep tool set to make training resonate with employees, to make it feel less academic and more like something personally useful and usable.
One tool not considered when thinking of the training tool set is a mobile app. Despite the fact that mobile is the personal and connecting technology of choice, its cost usually keeps it out of training’s hands. Only the largest companies can give training a mobile development budget.
There are a lot of great arguments for having an event app. An event app can deliver content just in time, enhance what’s being said on stage, provide a walled-garden social media channel, help people with complementary needs and solutions find each other and make the event more exciting and meaningful.
But what often gets overlooked when considering an event app is the question of data it provides and the analytics it powers.
This is surprising, because the world of marketing has started to look more like an MIT mathematics retreat more than Mad Men. The old adage that “half my advertising is wasted, but I don’t know which half” has stayed as relevant as a Blockbuster franchise. This is the age of Google AdWords, banner ads that allow you to retarget visitors who left your site without completing a purchase, and path analytics that indicate which of the ten brand impressions a customer saw this week actually lead to a conversion.
Marketers, once were leary of numbers, have fallen in love with data because it helps them figure out where to spend more money and where to spend less money while still growing awareness and activation. But there’s an issue. Read more…