We’ve been talking about event apps for a while now. It’s been fun! We’ve had a blast. But, are you really enjoying reading all of these ideas, tips, tricks and learned wisdom in little drips and drabs? Wouldn’t you rather stop eating the little appetizers and sit down to the Thanksgiving dinner of event app knowledge?
We’ve taken all of our event app experience turned it into 29 pages of gold. These are the secrets that got us to 85% download rates (at an open event, no less), that gets super high engagement rates and insanely positive survey results, that help organizations discover who their most influential employees are, that helps people connect during and after events.
We hold nothing back. And it’s yours, free.
What percentage of your conversations center around your budget? More than 20%? More than 50%? And are any of them about how you have too much money to spend? Of course not. Budget restrictions keep you from doing all the cool things you want to do, hiring the big name speakers, implementing the super-sexy experiential and technical toys and tactics.
In talking to app developers at last week’s EVENTtech conference, the issue of budget came up again and again. Everyone has come to agree that apps generate connections, engage attendees and keep the messages front and center, all things that make events more valuable. That said, budget is still the primary obstacle to implementing an app at every event. People see the value of the app, but can’t relate the cost to the value.
Let’s look at it from a new perspectivce: If I told you a movie cost $10 and a video game cost $50, you’d think the movie was the less expensive choice. But if the movie lasts two hours and the video game lasts 100 hours, the relative unit cost of each shifts. Suddenly, what looked expensive became the more inexpensive option. Read more…
It’s hard to envision a conference these days without a mobile event app. It’s become de rigueur to offer people some mobile connection to the conference, the vendors and other attendees. Whether it’s as simple as event logistics, or something as complex as gamification and socialization, your audience assumes you’ll deliver an event app.
But what is your event app really doing for you? You spent the time picking a solution, you paid for it, and spent even more time implementing it. So at the end of the day, what did your app project return to you?
We suspect that most people don’t get nearly the value out of their app that they put into it, and it’s not usually the app’s fault. The problem starts with how you think about your app and what you want it to do. Below are some questions that might help you understand the amazing power your app could have to create deeper engagement to messages, speakers and attendees, to see higher use and activity rates, and to find post-show insights from the data. But this only happens if you changed your thinking slightly.
Is your app really just an app…