If you’re in the event and experiential industry and wanted to learn about the hottest and most talked-about topics in our industry, the epicenter of these discussions occurred about a week ago in Salt Lake City at the Event Marketing Summit. Current and aspiring industry leaders from around the world assemble to recap and discuss best practices in meetings, events, experiential, digital and production.
Keynote and breakout speakers included corporate marketing executives from Mercedes-Benz, Anheuser-Busch, HP, Match.com and event agencies that have won big awards for their work. Top editors from Event Marketing Magazine also shared their insights about social and business trends that are or will be affecting the direction of our industry. While there were literally dozens of trends, I sifted through them all to bring you some of the most notable topics discussed over the three day session…
It’s that time again – March Madness and the NCAA Men’s Basketball Tournament. The time when working on company spreadsheets gets bypassed for working on the perfect bracket. When talk at the water cooler is about upsets and last second shots rather than closing deals and operational efficiency.
Recent reports estimate that $1.2 billion dollars of corporate productivity will be lost for every hour that employees work on selections and brackets at work. Everyone knows that this rite of spring is impossible to stop. So wouldn’t it be better for your company to build corporate engagement through employee activities relating to the tournament rather than wondering how to prevent the inevitable?
Smart companies will find ways to create internal events that leverage the competitive spirit of the tournament. Read on for some simple examples that convert the fun, excitement and involvement of the tournament into ideas that can stimulate conversation and relationship-building activities in your company.
Have you ever wondered why so many meetings and presentations have defaulted to the same old “30 slides in 30 minutes” format, all with the same blue background? I’m going to blame 1990’s-era Microsoft for making it really hard to schedule a meeting in Outlook for less than 30 minute increments and for the default template of PowerPoint.
Regardless of who’s to blame or how we got there, there will be no end of the 30×30 meeting until we all do something about it. We’d like to suggest some alternatives for you to use every day. Not only are these options just different than a standard 30×30 meeting (making the sheer novelty useful in its own right), but in many ways they are better than 30×30 meetings. They increase attendee attention, message retention and even employee morale.
If you do a Google Search on the term Corporate Communications, 95% of what you get are job openings in various corporate communications departments. How is it that a term containing “communications” in its very name doesn’t do a good job communicating its value or purpose?
We’re going to attempt the impossible and define corporate communications here and now. While this sounds about as exciting as trying to define the exact flavor of wallpaper paste, it’s not an academic exercise. If we can’t all agree on what the definition is, how can we agree on what good corporate communications is? Or looks like? Or feels like?
So we asked some of the professionals and luminaries inside and connected to the corporate communications industry to give us their personal definition. Here they are, unedited and in no particular order: