Did you check the weather this morning? Did you surf the Internet or listen to music on your morning commute? Are you currently texting your friend about your plans for the weekend? Do you plan to call your mom tonight? If you answered “yes” to any of those questions or if you even stepped outside your house today then technology has impacted your life. Let me break it down for you:
All of that brings us to today.
Technology has come so far in so little time that it is easy to take all we have for granted. Just think: the first email was sent out only 45 years ago. The first cell phone was huge, blocky, and is just 32 years old. And the first tweet was made 10 years ago. Do you still feel unattached? The App Store is only 8 years old. I feel like I’ve been using the App Store since I could first walk, which mind you was 20 years ago! So there, have I convinced you? Technology plays an important role in our personal and professional lives. From one #EventProf (okay, aspiring intern) to another, we should all spend a little time recognizing its effects:
Long distance relationships would not be possible without the World Wide Web. To be clear, I’m not talking about romantic relationships, I’m referring to business partnerships. Think of all the clients you have, and now think of how many are next door to your office. Probably none of them are, and that’s okay! That’s the beauty of technology – it allows us to connect with other professionals nationwide and even globally!
Let’s all take a minute to really thank our smart phones for that nifty little map they provide us with using the Global Positioning System. Sure you could use a printed map, but your cell phone consistently updates with the satellites orbiting the Earth to tell you travel times, routes and traffic conditions.
Imagine going to an event with no lighting, no audio direction, no headsets, and dare I say it, no Wi-Fi (ah, the horror!) It would be a complete catastrophe. A technical director or TD is in charge of the software, media, and technology behind the whole performance. A corporate event without technology is just like a library without any books.
If you’re like me, you have Google-searched anything from how to boil pasta to how to write a cover letter. Anything you could ever want to know is online, and it’s yours for the taking! A quick Internet search is your go-to for learning about the world today. We have access to 24-hour news reports, tweets, texts, and phone
calls; therefore, we’re always connected in some way, shape or form.
Technology has been around, from the invention of the wheel to the first aqueduct, we’re just now delving into the digital landscape. Our tools are quickly advancing; just this year alone we have welcomed the Galaxy S7 Edge, Pokémon Go, the first augmented reality app of its kind, the Amazon Echo Dot, a smart home and smart speaker in one, and the nationwide shift to the EMV credit card chip.
It’s always been there, now the question is where will we go from here?
According to the United States Census Bureau, Millennials account for a staggering 83.1 million or a quarter of the nation’s population, surpassing the size of our baby boomer parents by a whopping 7.7 million. Millennials are currently between the ages of 18 and 34, born between 1982 and 2000, and are quickly taking the workforce by storm, but don’t let all of that intimidate you.
Being a millennial myself, I can be the first to tell you that we were born at a time of technological innovation making us a little different from generations past. We have a digital “sixth” sense, naturally because we grew up with the immediate expansion of the Internet. We’re social beings who are not only accustomed to every aspect of our lives being shared, tweeted, and instagrammed, but we are also deeply interested and motivated by other people. Though optimistic, we have high expectations about what the future holds and truly relish in the idea of the “team” effort. Don’t be too quick to judge us without understanding that Millennials in the workplace are mostly these 5 things:
We are ready to learn, to grow, to absorb everything and anything we can get our hands on. We are deeply anxious to get involved, be entrusted with responsibility, and awarded the opportunity to interact with the “real” world.
2. Digitally Native
The digital world is our home. We can navigate the Internet, respond to emails, post on social media, while texting with ease, and all before noon! We’re social beings who think expansively in terms of how
each idea transcends and affects every party involved.
We commit to our work. We want to be challenged and given a sense of purpose. We invest ourselves in the workplace not only because we want to expand our skills to reach our potential, but also because we want our work to be appreciated. We flourish when praised for completing demanding and difficult tasks. Please critique us, we crave feedback because we’re constantly reaching for improvement.
We’re not afraid of change, in fact, we invite it! We’re excited that ever-evolving technology and our flexibility to learn and master new mediums are helping the industry progress. We live in a world where information is readily available; therefore, when we don’t know something we look to the Internet, and then self-teach, asking plenty of questions along the way.
5. Crave Impact
We want to make the world a better place and see our efforts through. We care about sustainability, the environment, and most importantly, people. When Millennials Instagram, they’re looking to get connected with others and share support for causes like the ALS Ice Bucket Challenge, Suicide Prevention, and of course animal cuteness. We are problem-solvers, have civic-minds, and our ultimate goal is to create a happy, healthy lifestyle.
Fromm, Jeff. “Millennials in The Workplace: They Don’t Need Trophies But They Want Reinforcement.” Forbes. N.p., 6 Nov. 2015. Web. 31 Aug. 2016.
Fry, Richard. “Millennials Overtake Baby Boomers as America’s Largest Generation.” Pew Research Center. N.p., 25 Apr. 2016. Web. 29 Aug. 2016.
Gilbert, Jay. “The Millennials: A New Generation of Employees, a New Set of Engagement Policies.” Ivey Business Journal September/October (2011): n. pag. Ivey Business School. Web. 29 Aug. 2016.
Reynolds Lewis, Katherine. “Everything You Need to Know about Your Millennial Co-workers.” Fortune. N.p., 23 June 2015. Web. 31 Aug. 2016.
The Millennial Generation Research Review. Rep. U.S. Chamber of Commerce Foundation, 2012. Web. 29 Aug. 2016.
United States Census Bureau. Millennials Outnumber Baby Boomers and Are Far More Diverse. United States Census Bureau. N.p., 25 June 2015. Web. 29 Aug. 2016.
All too commonly used and thrown around is the phrase “return on investment” (ROI). We attempted to explain ROI for events years ago here, but it’s about time we revisit the idea. What does ROI really mean besides the common definition? For “x” amount of dollars invested one receives an output of “y” amount of dollars. But is that the only metric businesses should focus on? Although important, it tells you one thing: Congratulations! You have more dollars today than you had yesterday (hopefully). However, it does not fill in the gaps that reflect the quality of the work, the progress with a client and most importantly the many unspoken conversations in the office.
One non-verbal conversation worth noting in event marketing is the audience’s attention. Much like a textbook, an event can have the accurate information it needs, the text can be printed on paper or displayed on Powerpoint, and the message can be read out-loud in person. Yet, we’ve all experienced that moment when after catching a red-eye flight to San Francisco, you’ve been gathered round in a large auditorium and the need to doze off suddenly clicks when the lights are dimmed. The speaker’s mouth is moving and although sound is captured with your ears, the words are meaningless because you simply just.don’t.care. Although the above situation may not seem highly problematic or widespread, would you start to care if it affected your bottom line, and therefore your income, directly? Ah, now I’ve captured your attention! Much like the silent, but deadly curse of dwindling audience attention span, another similar problem is plaguing many offices everyday– the lack of employee engagement. According to this graph, “70% of US workers are disengaged at work.”
Cueing back to the top of this post is the ROI. At FLIRT we like to say “treat your coworkers as consumers” which is a mantra we’ve collectively derived from observing companies for over 20 years – Employers remember client/customer happiness, but many forget the most important customers of all- their employees. The boss expects employees to arrive in time, caffeine already injected in their veins, ready to crush today’s reports since it is written in the job description, the orientation handbook, spoken in the production meetings, and pay day is Friday. So what if it’s Friday? Logically, it should make sense that input X: salary, productions meetings, orientation seminars will lead to output Y: productivity, happiness, and engagement. However, the inputs listed above are nothing more than reasons and if trying to win the hearts of your employees here’s a piece of advice from Blaise Pascal:
Any job hunter can find the right reasons in a company- location, role, salary. What makes them stay is a different story and it typically involves the heart, the people, the whys and why nots, or the hunch that this place is truly something special. At FLIRT, we supply the creative solutions that channel the hearts of employees. Internal events or conferences should accomplish more than just rallying troops around your sales goals or presenting profit margins from that last fiscal year. They should also keep in mind first time engagers by:
Don’t just take our word for it though, there are numbers and studies that back these claims up.
Besides increased employee retention since engaged workers are 87% less likely to leave an organization, engagement and happiness makes a difference to customers and that difference is visible- 31% higher productivity, 37% higher sales, 3x higher creativity. Even without statistics or verbal communication, the message is made clear- happy workers inform the consumer (and potential investors) that the company is happy. If the company is happy, one can infer that the company is healthy, stable, and successful! This can only mean several things: more customers, more workers, and more prospects. There can be no losses when investing in engagement, only gains. Although engagement might seem like a “marketing” question, it’s a question for all. How can we create engagement in all aspects of the work environment that will allow and encourage everyone to be curious, to create, and be proud of your work? Now that’s something that impacts your bottom line, and then some.
If you’re in the event and experiential industry and wanted to learn about the hottest and most talked-about topics in our industry, the epicenter of these discussions occurred about a week ago in Salt Lake City at the Event Marketing Summit. Current and aspiring industry leaders from around the world assemble to recap and discuss best practices in meetings, events, experiential, digital and production.
Keynote and breakout speakers included corporate marketing executives from Mercedes-Benz, Anheuser-Busch, HP, Match.com and event agencies that have won big awards for their work. Top editors from Event Marketing Magazine also shared their insights about social and business trends that are or will be affecting the direction of our industry. While there were literally dozens of trends, I sifted through them all to bring you some of the most notable topics discussed over the three day session…