So why are you watching Super Bowl LI? The game? The commercials? Lady Gaga? Just want to fit in? Well you’re in luck. 2017 has already been full of surprises and with Super Bowl LI just around the corner here are some things we can expect. The Super Bowl has evolved from a championship game between the two best teams in the league into one of the world’s largest marketing events. Not only have prices increased exponentially to air advertisement, but the types of ads are also ever evolving. We currently live in a world where if something is not talked about or posted on social media, it might as well have never happened. With a constantly changing world it’s hard to know what to expect, so here is your guide to everything you need to know about Super Bowl LI with the exception of the actual game.
As one would expect, prices have increased from $4.8 million to $5 million for a “30 second ad” from 2016. On top of the initial price companies can plan to pay at least a million or more to market the ad effectively. With “80 national commercial slots” available, we can expect to see a lot of familiar companies as well as some new faces. Companies such as KFC are airing their first ever commercial during the Super Bowl. Other companies such as Doritos, a long time Super Bowl contributor, is not airing an ad for the first time in ten years. We can assume to see many familiar faces such as Anheuser-Busch InBev, Audi, GoDaddy, Intel, P&G, and others big name companies.
Super Bowl ads are notorious for taking the next step in creativity and thinking outside the box, just think about last years “Puppy Monkey Baby” ad by Mountain Dew. This year Snickers is not only taking their ad to the next level, they are bringing it to you live. Snickers will be airing the “first ever live TV ad” during Super Bowl LI. The ad will be performed and broadcasted during the first commercial in the third quarter. If live ads are not enough, what about virtual reality? Super Bowl organizers have partnered with NASA in creating a VR experience unique to the event. Individuals taking part in the activities surrounding Super Bowl Sunday have the opportunity to “visit Mars via VR“.
Super Bowl LI is already being referred to by some as the “Toilet Bowl“, and no it’s not because the teams are garbage. When thinking about Super Bowl ads most think of cars, beers, food, and more cars. 2017 took a different approach. This year is the first year ever that four household brands will be airing during the Super Bowl, reinforcing how surprising 2017 has already been. A not so surprising fact about Super Bowl LI is the “effect social media will have on the event“. Airing the actual commercial is only part of the marketing. The impressions, posts, conversations via Twitter, Facebook, SnapChat, Youtube are what marketers are really looking for to create long term connections with the potential customers.
With that being said, we hope you have a splendid Sunday and let us know how you feel about the game in the comments below!
Super Bowl LI Photo via Wikipedia
Puppy Monkey Baby Photo via Ron White Design
Toilet Bowl Photo via The Malcolm Auld Blog
Digital marketers and #eventprofs alike can agree that our native langue is technology and we are fluent in social media. It should come as no surprise to you, dear reader that today’s consumers drive brand image – they are empowered to speak up and take part in the shared revolution that shapes and constructs product fandom, brand trust, and business success. In order to appropriately guide our clients, we must be well-versed in online communication because we are the connectors to the other side, between the corporation and coveted current and potential consumers. So please sit back, relax, and learn with us in our mission to unveil how to use social media trends to engage with your audiences.
Human attention is a privilege because it requests your audience to allot special time for your message. With that being said, gathering the right event attendance in one, key location can be a little tricky. For some, flying to a sales conference hosted in San Francisco when you live and work in Chicago may not be the most convenient or realistic. What better way to engage remote audiences than through live streaming? Live broadcast videos allow coordinators to create an immersive and authentic story-telling experience with a personalized message. Think about it, it is the best way to amplify your event and content because you are reaching a target market of customers and employees who already “like” and trust the brand. It’s a great way to be all-inclusive and demonstrate that you care for the entire company, not just the selection of people who attend the event in person.
There’s a lot of interest surrounding the photo-sharing experience at events and conferences. Mobile apps like the renowned Snapchat and EventsTag help brands create 3D facial tracking lenses and filters that move and adjust to facial movements. It’s a modernized photo booth and Step and Repeat banner all in one without the set-up hassle, photographer, and plethora of props. Best of all, this trend is customizable. You can work one-on-one with designers who can help incorporate your logos and themes into one or multiple filter artworks. It’s an easy and engaging activity that can be made, printed, and shared by anyone on all social media outlets.
Let’s switch gears a little bit here to exit the events and focus on brands physically on social media. We’re starting to see more and more “digital influencers” on outlets like YouTube and Instagram. You might be asking yourself, who or what is a digital influencer? Imagine the typical consumer, now picture that same consumer with an accumulation of mass followings across multiple social media networks. Much like a blogger, digital influencers build their following by focusing on a single expertise or niche like fashion, food, beauty and gaming. The influencer and his or her followers share a unified appreciation for said activities and build a fandom based on trust and amusement. Digital influencers drive real-time brand engagement and marketing initiatives because they are in front of the target audience. So, if you are hoping your brand obtains social media attention and presence, maybe consider contracting a digital influencer.
Multiple established brands like Kate Spade, JackThreads, and Macy’s are exploring Instagram’s recent mobile shopping update, which features taggable products that bring users to direct retail links for purchasing. It’s online shopping made easy, mobile users simply tap on the post to reveal products and their prices and then make the decision to act by utilizing the “touch to purchase” button. We’ve become so accustomed to wanting more products, information, and options in the moment, and this taggable little feature delivers desirable simplicity and immediacy. Furthermore, debuting this feature specifically on Instagram adds to the social shopping experience. Users can still comment and tag others like before, but now brands have the opportunity to use the platform to give product recommendations and take on global expansion.
This comprehensive list of notable social media trends is sure to grow as 2017 progresses. So, keep an eye out for new innovations that will help shape and mold the events and digital marketing industry, and if you discover something cool, send it our way. We’d love to hear from you!
We are stepping into December, which means we are not far from 2017! Have you had a chance to think of your new year resolutions? Well, learning something new is always a beneficial goal to set for a new year and for event professionals (or aspiring event professionals), web and design are always good topics to learn about. These areas are essential parts of events. I mean, can you imagine an event without a website or branding? You may not have direct interest in becoming a developer or designer, but having more knowledge on these subjects will make working with designers much more smooth. Plus, it’s always fun to learn!
Here are some online resources that provide fun and efficient ways to learn about web or graphic design:
Khan Academy is a non-profit organization created by Salman Khan. It has a wide variety of subjects to learn such as math, science, economics, history, music and of course, web design! For learning about web design, Intro to HTML/CSS is the go to course. It has more than just videos, it also offers activities, and even games! The best part, it rewards you with badges upon completion.
In comparison to Khan Academy, Code Academy differs in that it is specifically for learning how to code. It offers coding classes in 12 different programming languages including HTML, CSS, Java, Python and more. For learning HTML & CSS, it provides step-by-step instructions and an online editor, so you can learn and practice at the same time.
Lynda.com offers video courses taught by industry experts in software, creative, and business. Compared to the two sites above, Lynda.com is more project-based, meaning you can watch videos on certain topics that you are interested in, while the above two sites offer more of a step-by-step process.
If you can’t find what you are looking for from the sites above, of course there are many other websites that provide lessons. For instance, YouTube can be a go to when looking for a quick/free video tutorial. The growing use of technology and the internet has made learning easier and much more accessible. So really, there are no excuses big enough to stand in the way of your new year’s learning goal!
My good friend Mr. Frank Sinatra once sang, “Frosted window panes, candles gleaming inside. Painted candy canes on the tree. Santa’s on his way. He’s filled his sleigh with things, things for you and for me…” but even Santa has a budget, am I right? To get the most out of your holiday shopping this year, you should consider taking a look at our compilation of apps and websites equipped with the best deals and holiday steals. So, you savvy shopper you, I invite you to read on and take some notes…without further ado, please enjoy FLIRT’s Holiday Shopping Edition!
Don’t you just love discounted gift cards? It’s like finding that Christmas cash you stashed away 2 years ago in an envelope under your iHome Dock (*cough, cough* I found $200, winning). Raise is a mobile app and accompanying website that allows you to buy and sell retail gift cards. It’s free to list, and you set your own prices controlling how fast or slow your cards sell. So why not try it out and buy your male teen cousins gift cards to Subway and/or Chili’s, considering you most likely have no idea what to get them.
The Black Friday catalogue days are quickly coming to an end, so how else can you keep up with retailer’s savings? Well of course, my dear shopper, you use DealNews! DealNews is a website that emails you the best deals available from all across the Internet. The experts only list products that are at the lowest price and offered from reputable companies. It’s the thrill of the shopping chase, but you actually get good deals – shop smarter, not harder.
Coupons in the 21st Century
Who remembers sitting at the kitchen table cutting out coupons from the Sunday paper insert? Or in my case, watching Nani snip away at the vitamins, popcorn, and frozen TV dinners, buy one, get one free deals. Save time and hand cramps with SnipSnap, the app that saves any printed coupon to your mobile phone. Simply snap a photo of a printed coupon and be amazed as SnipSnap recognizes the text and images while converting it to a digital, mobile-ready offer. In addition to uploading your own deals, you can browse the database to discover featured offers from select retailers. Discover it, snip it, redeem it!
The holidays give an extra reason to be romantic (hint, hint: Peter, I want a puppy). So why not Spoil that special someone with beautiful gifts and same-day delivery from anywhere in the United States with just one click? Spoil is the simplest way to give; the app is available at the App store and with just a few taps, you can send anything from macarons and champagne to mystery boxes. Try it out and (*wink*) you’re welcome!
Shopular is an app that finds daily and weekly deals based on your favorite stores. This app is special in that it uses location-based notifications to send relevant deals to your smart phone the second you walk into the store. Users choose which deals they want to see and can simply redeem their coupons right from a mobile device. Shopular also offers consumers a community to interact and share saving tips and tricks with to enrich the entire experience. I, for one, would like to see a Black Friday deal on Burberry coats…Nordstrom, I’m talking to you.
There you have it, savvy shopper – you made it to the end. I hope you gained a lot of relevant information that will help you maneuver the holidays. Check back next time for another edition of FLIRTcasting! Take it away Frank.
Did you check the weather this morning? Did you surf the Internet or listen to music on your morning commute? Are you currently texting your friend about your plans for the weekend? Do you plan to call your mom tonight? If you answered “yes” to any of those questions or if you even stepped outside your house today then technology has impacted your life. Let me break it down for you:
All of that brings us to today.
Technology has come so far in so little time that it is easy to take all we have for granted. Just think: the first email was sent out only 45 years ago. The first cell phone was huge, blocky, and is just 32 years old. And the first tweet was made 10 years ago. Do you still feel unattached? The App Store is only 8 years old. I feel like I’ve been using the App Store since I could first walk, which mind you was 20 years ago! So there, have I convinced you? Technology plays an important role in our personal and professional lives. From one #EventProf (okay, aspiring intern) to another, we should all spend a little time recognizing its effects:
Long distance relationships would not be possible without the World Wide Web. To be clear, I’m not talking about romantic relationships, I’m referring to business partnerships. Think of all the clients you have, and now think of how many are next door to your office. Probably none of them are, and that’s okay! That’s the beauty of technology – it allows us to connect with other professionals nationwide and even globally!
Let’s all take a minute to really thank our smart phones for that nifty little map they provide us with using the Global Positioning System. Sure you could use a printed map, but your cell phone consistently updates with the satellites orbiting the Earth to tell you travel times, routes and traffic conditions.
Imagine going to an event with no lighting, no audio direction, no headsets, and dare I say it, no Wi-Fi (ah, the horror!) It would be a complete catastrophe. A technical director or TD is in charge of the software, media, and technology behind the whole performance. A corporate event without technology is just like a library without any books.
If you’re like me, you have Google-searched anything from how to boil pasta to how to write a cover letter. Anything you could ever want to know is online, and it’s yours for the taking! A quick Internet search is your go-to for learning about the world today. We have access to 24-hour news reports, tweets, texts, and phone
calls; therefore, we’re always connected in some way, shape or form.
Technology has been around, from the invention of the wheel to the first aqueduct, we’re just now delving into the digital landscape. Our tools are quickly advancing; just this year alone we have welcomed the Galaxy S7 Edge, Pokémon Go, the first augmented reality app of its kind, the Amazon Echo Dot, a smart home and smart speaker in one, and the nationwide shift to the EMV credit card chip.
It’s always been there, now the question is where will we go from here?