AUGMENTED REALITY – Coming to a Smartphone Near You

by in Big Ideas, Get Mobile, What We're Thinking About 

The digital and real worlds are coming closer and closer to colliding each day. This has incredible implications for anyone trying to communicate and engage with an audience. As tech developments continue in the AR field, content creators will be able to merge the digital and real worlds in more intuitive ways. This will drastically alter what we can do as we create communications, promotional experiences, events, websites and apps. Now we have to tools to guide people through spaces, show them products in their homes and get them to interact with brands face to face. The best part is that we don’t need to convince them to get expensive devices or learn new technologies. All we need is to repurpose a device they are already using: their smartphones.

Major changes are coming to AR development with Apple releasing ARKit (a set of tools that enable developers to create augmented reality apps.) Apple is already developing AR as a feature for their maps. Imagine what you could do to guide people through a space.

Google has also been exploring AR with Project Tango. This project seeks to develop mobile devices that can map indoor spaces and to know the location of the device within that space using sensors. This project aims to integrate your body and movements, as well as, your surroundings into its simulation; changing the way we interact with physical spaces.

As Apple and Google develop their technologies, brands have also been exploring the use of augmented reality to engage their audience. Here are some examples:

IKEA

Ikea is making the most out of this technology allowing people to virtually place objects into their spaces before buying them. Customers will be able to take a photos of their room and use the app to place a photo-realistic render of an Ikea product into their space. They have partnered with Apple in the use of their new AR tech and it is said to be so precise it will show how the product’s size and lighting will look.

Learn More

 L’ORÉAL

L’Oréal has several apps that let people try makeup on their selfies before trying the products. They are also working on some in-store AR applications, installing AR at beauty counters in stores.  This gives them data on the kinds of products people are buying as well as how the interactions affect their purchase decisions.

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CEDAR POINT THEME PARK

Cedar Point is taking a more playful approach and has included AR in their app creating The Battle for Cedar Point experience. People visiting the park can join different roller coaster-themed clans and compete by scanning the park with their smartphones. The app transforms the physical park into a video game and changes the way attendees interact with the space.

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What is the coolest AR experience you’ve seen or had?

 

Images Courtesy of  money.cnn.com  globalcosmeticsnews.comalistdaily.com.

 

10 Things I Learned as a Production Assistant

by in Corporate Communications, FLIRT Goings On, Interns, What We're Thinking About 

In the past, we let you in on the keys to success in the life of an event coordinator. But now, the interns put a spotlight on what it takes to be on-site as a Production Assistant. At first, the role as a PA on-site seems broad and daunting. You have assisted the producers and coordinators in the office for the weeks and months prior; ordering props, making phone calls and organizing spreadsheets. But now it is time to see everyone’s hard work come to life on-site.

Before going on-site the office gave me the following advice:

1.“Bring layers, the convention centers are always cold”: Doesn’t matter if you are going to San Antonio where the weather is 120 degrees, or Toronto where it is barely above freezing, pack your biggest cardigan and softest scarf ALWAYS. Just keep in mind that the PA is there to run errands and track down office supplies and props, so always dress in layers for your constant trips in and out of air conditioned hotels and convention centers to the outdoors.

2.”Wear comfy shoes, do not wear your new flats”: This is not a drill!! On-site you will be working 12 hours days, and logging at least 20,000 steps on your fitbit. Pack your black nikes and wear them with pride.

Now that I have been on a couple events myself, here are some of the things I have learned:

1.Take advice from literally everyone. Every member of the crew has been in your shoes before and been new to the world of production. Learn the important lingo from them, along with their organization and backstage tips.

2. Always have a smile on your face and be willing to talk to everyone from the janitor to the manager, because you never know what they can do to make your time on-site easier

3. Be creative. Get ready to think outside the box in order to problem solve. Shipments arrive late, supplies runs out after store hours, clients make last minute changes, and you need to be ready to think on your feet and be willing to do whatever it takes to get the job done.

4. Offer everyone on-site something to drink or eat before you do, because you’re there to make everyone’s job easier. And the crew will have an easier time doing their job if they’re fed.

5. If you’re not busy running around, take a chance to listen to the cues on headset so that you can learn about other aspects of the event, like graphics or audio.

6. Everyone hugs. EVERYONE.

7. Get used to waking up early and getting ready FAST, 5 am crew calls are not a joke

8. Bring a flashlight, or make sure to pack one in the PA kit. While producers and coordinators are discussing cues over headset, you will most likely be leading alent or executives in the dark backstage, so keep a flashlight handy so that 1. No one gets hurt, and 2. No one trips over one of the important wires that keep the event running.

9. Always take the wrapper off the water bottles, and always have water bottles stocked backstage

10. Last but not least…. Being on headset and being on-site is contagious. Once you work on one event, you’ll most likely want to work on more!

 

What’s new in Social Media?

Keeping up with all the latest tech and social media updates is not an easy task. Most of the time your devices are updating without you even realizing it. Companies such as Snapchat, Instagram, and Facebook are constantly evolving and stealing each other’s ideas in order to stay on top. Here are the latest updates for these social media platforms:

Snapchat: Snapchat has been under a lot of pressure after finally going public earlier this year. Instagram and Facebook have been on their tail mimicking almost every move Snap has made. Because of this sticky situation, in order to stay relevant Snapchat has made some major updates to their platform.

1. First, Snapchat is now letting you create your own custom Geofilters inside the app. Within the app there is a creative studio that lets you customize the Geofilter with themes, text, stickers, and of course, your Bitmoji. Once the filter is created it can cover the total area of an event or up to an entire block. Prices start at $5.99 and increase with the size of the area and the amount of detail within the filter. Not only has Snapchat made it easy on the users, it made it easy to take your event or party to the next level…..For only $6.

2. Snapchat is also now letting you become a stalker without any of the ramifications. Yes, that’s right. The newly introduced Snap Map lets you see exactly where your Snapchat friends are around the globe in real time. So if you want people to constantly know where you are, or maybe you’re just interested in seeing what your ex-girlfriend has been up to, this update was made for you. If you’re not one of these types of people that’s okay too. The update lets you have the option to be on “Ghost Mode,” meaning your Snapchat friends will not be able to locate you at any time.

3. Snapchat has also released custom stories, which are exactly what they sound like. Custom stories are perfect for trips, events, and parties. Snap lets you decide who is allowed to view the story, as well as who can add to the story. Of course you are able to add your Geofilter or location.

4. You are now able to attach a website or link into your snapchats. When viewing a snap there is now an option to “swipe up” which will take you to Snapchats internal browser. From the internal browser you are able to go to the attached link. What does this mean? Now you can share funny websites or memes with your friends through Snap. Celebrities and businesses are using this to advertise their brands and sell their items.

Instagram: Instagram has also been very busy that last couple months constantly updating and evolving their app. Instagram is on a mission to make Snapchat irrelevant and become the ultimate platform.

1. Instagram has recently introduced a number of added features to live stories. Everyone knows live stories are all the hype nowadays and Insta is making it even easier. User are now able to replay the live stories just in case you missed out on something. Additionally, users are now able to reply and comment on the live videos. In order to avoid cyber bullying, Instagram added a feature that allows users to block or hide any offensive content.

2. Location Stories and Story Links are two other new and interesting features. When posting a story there is now an option to add your location in which people are able to click on and see similar posts that have used that same location. There is also now a way to add a link into your story (though mostly for businesses or bloggers) if your trying to direct your followers to a specific site.

3. Instagram has also added Hashtag Stickers as well as additional Selfie Filters. Like I said before, Instagram is doing all they can to wipe Snapchat off the grid, and these features are their latest attempt.

Facebook: Facebook has added a stories feature to their site, yet they have been relatively disappointing compared to Instagram and Snapchat. As such, Facebook is focusing their attention on evolving other aspects of their site.

1. Facebook has altered a lot of their advertising practices in terms of placement and formatting. They also now offer users the option to pay a fee in order to optimize their post in order to reach the right audience. They will also implement sticker click-bait rules that will apply on the site.

2. Facebook Live is also going through a reboot. You are now able to have private conversations simultaneously while broadcasting a live video. This means if you and a friend are both watching the same Facebook live stream, but are in different locations, you have the option to create a private chat room where you and your friend can hash out their differences.

To keep up with the latest on-goings at FLIRT, be sure to follow us on Facebook and Twitter.

Images Courtesy of TechCrunch, AdEspresso, and AdEspresso.

Six Start Ups that are Changing the Game in 2017

by in Big Ideas, FLIRTcasting, Get Mobile, What We're Seeing, What We're Thinking About 

We’re living in an age of disruptive business. First, Uber changed the way drive, then AirBnB changed the way we travel. Now, these six start-ups are breaking through in their respective industries with innovative solutions to our everyday needs. From digital pill bottles to self-brewing beer machines, these futuristic inventions are bridging the gap between science fiction and reality.

#1 Dash

Described as a “fit bit for cars” Dash is a tech device that monitors user driving and vehicle health needs. It’s designed to help save money, improve safety, and save time. The product combines a mobile app with a hardware device to provide real-time feedback on driving, vehicle diagnostics, navigation, and trip logs.  Since its trial in 2015, over 250,000 drivers have been using dash in the U.S.

 

#2 MealPal 

If you enjoy eating out at the price of packing a lunch, then MealPal is the app for you. This startup service allows members to order lunches from local restaurants, skip the in-store line, and pay under $5 for each meal. Cross your fingers that this service is provided in your city because you can save up to $600 a year on lunches with a subscription.

 

#3 MiniBrew

Praised by Richard Branson as the “most disruptive startup in the beer space” MiniBrew is the world’s first all-in-one beer brewing machine. Consisting of a digital appliance, a fresh ingredient pack, and a mobile app, MiniBrew allows consumers to design and create a variety of beers from virtually. Whether you’re looking to replicate a flavor you tried once in a bar or discover a new beer that matches your mood, this product is the perfect way to express your inner-hipster.

 

#4 Bump Mark 

Designed to reduce food waste and keep consumers informed, Bump Mark adheres to food packaging and alerts consumers when food is going bad. Once the small sticker product is attached to any container, it reacts to the conditions inside. Consumers will know their food has gone bad if the Bumb Mark begins developing a bumpy texture.

 

#5 Babylon Health 

Babylon Health is eliminating all of the time-wasters and hassles of the healthcare industry. With their mobile app, users can book face-to-face consultations, ask medical questions, conduct health tests, check clinical records, and even monitor health indicators such as pulse and blood pressure. While other healthcare apps simply match users with doctors over the phone, the Babylon Health app utilizes artificial intelligence to make predictions, prevent illness, and provide solutions before symptoms progress.

 

#6 AdhereTech 

Here with the latest in smart technology, AdhereTech has designed a pill bottle that alerts patients to take their medication. AdhereTech recognized the extremely common problem that patients often forget to take their medicine, so they created this simple solution. Although the product itself is small, it’s saving the industry billions of dollars in follow-up care and intervention.

 

Images courtesy of Dash.by, AdhereTech.com, BabylonHealth.com, MealPal.com, DesignbySol.co, and MiniBrew.io

Cannes Lions: The Future of Advertising

As we know, advertising and marketing are continuously evolving. We live in an era in which AI and market research allow companies to learn about customers in a way we never imagined. And every day, brands are changing the way they interact with their customers. To discuss this momentous amount of knowledge and innovation, the […]